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Wednesday, April 27, 2016

Advertising Strategy

Posted By: aftab hussain - 12:56 AM
An advertising strategy is a plan to reach and persuade a customer to buy a product or a service. The basic elements of the plan are:
1)      The  product itself and its advantages
2)  The customer and his or her characteristics,
 3)  The relative advantages of alternative routes whereby the customer can be informed of the product, and
 4)  The optimization of resulting choices given budgetary constraints.
 In effect this means that aims must be clear, the environment must be understood, the means   must be ranked, and choices must be made based on available resources. Effective product assessment, market definition, media analysis, and budgetary choices result in an optimum plan—never the perfect plan because resources are always limited.
Positioning Statement
Formal advertising strategies are based on a "positioning statement," a technical term the meaning of which, simply, is what the company's product or service is, how it is differentiated from competing products and services, and by which means it will reach the customer. The positioning statement covers the first two items in the listing above.
Target Consumer
The target consumer is a complex combination of persons. First of all, it includes the person who ultimately buys the product. Next it includes those who, in certain circumstances, decide what product will be bought (but do not physically buy it). Finally, it includes those who influence product purchases (children, spouse, and friends). In practice the small business owner, being close to his or her customers, probably knows exactly how to advise the advertising agency on the target consumer.
Communication Media
 Once the product and its environment are understood and the target consumer has been   specified, the routes of reaching the consumer must be assessed—the media of communication. Five major channels are available to the business owner:
  • Print—primarily newspapers (both weekly and daily) and magazines.
  • Audio—FM and AM radio.
  • Video—Promotional videos, infomercials.
  • World Wide Web.
  • Direct mail.
  • Outdoor advertising—Billboards, advertisements on public transportation (cabs, buses).
 Each of the channels available has its advantages, disadvantages, and cost patterns. A crucial stage in developing the advertising strategy, therefore, is the fourth point made at the outset: how to choose the optimum means, given budgetary constraints, to reach the largest number of target consumers with the appropriately formulated message.
The advertising campaign itself is distinct from the strategy, but the strategy is meant to guide implementation. Therefore across-the-board consistency is highly desirable. Copy, artwork, images, music—indeed all aspects of the campaign—should reflect the strategy throughout. This is especially important when multiple channels are used: print, television, and direct mail, for instance. To achieve a maximum coherence, many effective advertisers develop a unifying thematic expressed as an image, a slogan, or a combination which is central to all the elements that ultimately reach the consumer.
    Objectives and importance
     Let’s take a look on these various types of objectives.
  1. Trial: the companies which are in their introduction stage generally work for this objective. The trial objective is the one which involves convincing the customers to buy the new product introduced in the market. Here, the advertisers use flashy and attractive ads to make customers take a look on the products and purchase for trials.
  2. Continuity: this objective is concerned about keeping the existing customers to stick on to the product. The advertisers here generally keep on bringing something new in the product and the advertisement so that the existing customers keep buying their products.
  3. Brand switch: this objective is basically for those companies who want to attract the customers of the competitors. Here, the advertisers try to convince the customers to switch from the existing brand they are using to their product.
  4. Switching back: this objective is for the companies who want their previous customers back, who have switched to their competitors. The advertisers use different ways to attract the customers back like discount sale, new advertise, some reworking done on packaging, etc.
Basically, advertising is a very artistic way of communicating with the customers. The main characteristics one should have to get on their objectives are great communication skills and very good convincing power.
Importance of Advertising
Advertising plays a very important role in today’s age of competition. Advertising is one thing which has become a necessity for everybody in today’s day to day life, be it the producer, the traders, or the customer. Advertising is an important part. Lets have a look on how and where is advertising important:
  1. Advertising is important for the customers
Just imagine television or a newspaper or a radio channel without an advertisement! No, no one can any day imagine this. Advertising plays a very important role in customers life. Customers are the people who buy the product only after they are made aware of the products available in the market. If the product is not advertised, no customer will come to know what products are available and will not buy the product even if the product was for their benefit. One more thing is that advertising helps people find the best products for themselves, their kids, and their family. When they come to know about the range of products, they are able to compare the products and buy so that they get what they desire after spending their valuable money. Thus, advertising is important for the customers.
  1. Advertising is important for the seller and companies producing the products
Yes, advertising plays very important role for the producers and the sellers of the products, because
    • Advertising helps increasing sales
    • Advertising helps producers or the companies to know their competitors and plan accordingly to meet up the level of competition.
    • If any company wants to introduce or launch a new product in the market, advertising will make a ground for the product. Advertising helps making people aware of the new product so that the consumers come and try the product.
    • Advertising helps creating goodwill for the company and gains customer loyalty after reaching a mature age.
    • The demand for the product keeps on coming with the help of advertising and demand and supply become a never ending process.
       3) Advertising is important for the society
Advertising helps educating people. There are some social issues also which advertising deals with like child labour, liquor consumption, girl child killing, smoking, family planning education, etc. thus, advertising plays a very important role in society.
      Elements of an adervertising plan and an advertising strategy:
 An advertising plan and an advertising strategy provide the framework for small businesses and their advertising agencies to develop, review and measure the effectiveness of advertising campaigns in line with advertising and marketing objectives. An advertising strategy sets out the method by which advertising meets the advertising objectives. The advertising plan describes the creative and media tactics, budget, schedule and other elements of the strategy.
An advertising strategy provides an overview and broad direction for the advertising campaign. If the advertising objective is to increase New York consumers' awareness of a local food brand by 25 percent, for example, the strategy will describe how advertising can meet that objective. The strategy recommendation might be to build brand awareness through high levels of exposure, position the brand as a high-quality product and encourage retailers to stock the product.
The client team and the advertising agency team review the strategy document to ensure that it can meet the advertising objectives. The agency team can then develop a detailed advertising plan to put the strategy into practice. Simply creating advertising for its own sake, without a strategy, is unlikely to deliver the best return on marketing expenditure. According to advertising agency Adcracker, the advertising brief is like a road map that helps a team get quickly to the right solution
7 Types of Ad Strategies Every Copywriter Should Know
Advertisers use various advertising strategies to deliver unique product proposition and increase brand awareness and sales.
Here are seven common ad strategies advertisers use that every copywriter should know:
1. “Before and After” Strategy. Use this strategy to show life without the product and then life with the product. Generally, you’d show a negative visual image of life before the product and then a positive one after. This technique helps you show the value and importance of your products.
2. “Advice” Strategy. This is a lateral, “we can help you” ad strategy. Use it to express the benefit of your product or service. For example, you can emphasize that everyone needs to consume protein everyday so you can sell more milk.
3. “Empathy” Strategy. Use this strategy to develop the audience’s empathy towards a targeted audience. For example, a non-profit organization can show images of ill children to make people feel sympathetic towards the kids. This approach can help the non-profit organization raise funds.
4. “Testimonial” Strategy. This approach leverages a famous or non-famous consumer to support the quality or benefits of a brand’s product. For example, a professional basketball player can wear a pair of Nike basketball shoes to support the quality of Nike basketball shoes.
5. “Demonstration” Strategy. This type of ad strategy focuses solely on ways to explicitly show the product benefit via a “demonstration.
6. “Competitive” or “Comparison” Strategy. Use this strategy to make either an overt or subtle reference to any differences between your product and a competitor’s product. The classic example is the Mac vs PC commercial where Apple directly compared Mac’s features against PC’s to explicitly show the superiority of Mac computers.
7. “Negative to Positive” Strategy. Use this strategy to turn a boring or negative perception about a product, brand, or market into a positive one by adding an extra or clever argument. For example, VW’s famous “Think Small” ad turned the common American belief that bigger is better, by showing positive reasons for owning a small car, such as smaller bills and parking spaces.

Examples of Marketing Strategies Used to Sell a Product
Marketing, often confused with advertising, promotions and public relations, is the function that guides the development and sales of products and services. Depending on your product or service, competition, budget and customer type, your small business can use one or more marketing strategy to grow your company.
Guerilla Marketing
If you don't have a budget large enough to purchase advertising, give away T-shirts or market your business at promotional events through low-cost trades. For example, if you have employees, you can ask them to donate their time to a local telethon, answering phones for on-air mentions of your company. They can act as ushers, parking attendants or concession workers at events. If you are a florist, you can lend decorative plants to a function attended by your target market in exchange for signage. If you own a restaurant, you could set up a concession stand at high school sports events, donating the profits to the school in exchange for product sampling. If you are a car dealer, you can lend cars for parade use.
One way to market your product without spending money is to create a brand, image or position in the marketplace. This might be as simple as pricing a product on the high end to create an air of quality, or pricing it on the low end to make it seem a good value. If you limit your product to one gender, such as selling only women's shoes, you send a message to that gender that your product or service was made especially for them. Selling golf clubs in pro shops only, instead of big box stores, tells the public that your clubs are for serious golfers.
Cause Marketing
One way to develop brand loyalty is to sponsor a charity. Pay the fees or supply the uniforms for local sports teams. Sponsor a tennis tournament or marathon that raises money for a charity. Offer churches and schools discount days or nights, donating a portion of what their members spend to the church or school. In exchange for a local charity, such as an animal shelter, hospital or school, promoting your business, donate a percentage of your sales to the organization. This is an effective way to introduce new products or services into the marketplace.
Sports Marketing
People who are loyal to a sports team may appreciate your supporting their team as well, helping you create an affinity between those fans and your product or service. Sponsoring a sporting event offers many opportunities. You can get signage at the event, have athletes or officials wear your logo on their uniforms, set up a booth at the event, have the event named after your company or specific product, and be mentioned in pre- and post-event marketing materials.

Bangladesh jails two Hindu teachers for insulting Islam

Posted By: aftab hussain - 12:32 AM
A court has jailed two teachers in southern Bangladesh for making derogatory comments about Islam and Prophet Muhammad (Peace Be Upon Him).
Magistrate Anwar Parvez told The Associated Press the case began when students at Hijla High School in Bagerhat district complained that the assistant teacher of a science class on Sunday dismissed the Holy Quran as the word of Allah and said there was no heaven.
Parvez said Tuesday that a mob including students, parents and villagers attacked the teachers who belonged to a small Hindu community with sticks, forcing them to lock themselves in a room until police intervened.
The magistrate said the assistant teacher pleaded guilty to publicly insulting a religion, and both he and the school's head teacher were then sentenced to six months behind bars.

Tuesday, April 19, 2016

Consumer Behavior Toward Buying

Posted By: aftab hussain - 10:28 PM
Consumer is a person who desires needs and requires marketing components in their capacity as buyer. Conventionally marketers are defined to have the ability to control the behavior of customers, but actually they have neither power nor information for that. Marketers may be influence their buying behavior but not control .
Consumer behavior is study of individual groups or organization and the processes they use to select, save and dispose of product, service, idea or experience to satisfy needs and the influence that these processes on the consumer and society. It includes and made up of elements from psychology, sociology, Social anthropology and economics. It endeavors to understand the buyer decision making process both individual and in groups consumer behavior study is based on consumer buying behaviorwith the consumer planning the three separate roles of user payers and buyers.

Consumer Behavior focuses on how customer decides what to buy, when to buy, why to buy, where to buy and how often to buy, how regularly they use, how they evaluate after purchasing and impact of these evaluations on future purchases. There are different factors such as social and economic which influence the consumer buying behavior but culture is the “fundamental determinant” of consumer behavior.

Punjab Police (Punjab Safe Cities Authority) (Recruitment Test)

Posted By: aftab hussain - 10:05 PM

 Last Date for Application Submission is :  
Thursday, 5th May 2016
Test Date :  
Will be Announced Soon
Contents Weight-ages
PostsComputer KnowledgeEnglishGen. Knowledge (Pak. Studies, Current  Affairs)Typing (30 WPM)Essay Writing
Police Communication Officer / Specialist40%20%10%10%20%

New Delhi

Posted By: aftab hussain - 2:43 AM

New Delhi is the capital of India and seat of the executive, legislative, and judiciary branches of the Government of India. It is also the centre of the Government of the National Capital Territory of Delhi. New Delhi is situated within the metropolis of Delhi and is one of the elevendistricts of Delhi National Capital Territory. The metropolitan area has population of around 23 million and city population is around 11 million.

New Delhi is all at once chaotic and calm, a complicated city where cows often wander the shanty-lined streets. The 17th century Red Fort is a mass of domes and turrets, while Chandni Chowk is an exercise in friendly haggling.

The foundation stone of the city was laid by George V, Emperor of India during theDelhi Durbar of 1911. It was designed by British architects, Sir Edwin Lutyens and Sir Herbert Baker. The new capital was inaugurated on 13 February 1931, by India'sViceroy Lord Irwin.
Calcutta (now Kolkata) was the capital of India during the British Raj until December 1911. However, Delhi had served as the political and financial centre of several empires of ancient India and the Delhi Sultanate, most notably of theMughal Empire from 1649 to 1857. During the early 1900s, a proposal was made to the British administration to shift the capital of the British Indian Empire (as it was officially called) from Calcutta to Delhi. Unlike Calcutta, which was located on the eastern coast of India, Delhi was located in northern India and the Government of British India felt that it would be easier to administer India from Delhi rather than from Calcutta.
With a total area of 1,484 km2 (573 sq mi), New Delhi forms a small part of the Delhi metropolitan area. Because the city is located on the Indo-Gangetic Plain, there is little difference in elevation across the city. New Delhi and surrounding areas were once a part of theAravalli Range; all that is left of those mountains is the Delhi Ridge, which is also called the Lungs of Delhi. While New Delhi lies on the floodplains of the Yamuna River, it is essentially a landlocked city. East of the river is the urban area of Shahdara. New Delhi falls under theseismic zone-IV, making it vulnerable to earthquakes.

Teenage Indian girl allegedly raped by over 100 people in two years

Posted By: aftab hussain - 2:39 AM
PUNE: A 16-year-old girl, who claimed to have been brought to Pune from West Bengal on the pretext of a job, alleged she was tortured and forced into prostitution for the past two years, during which she was raped by over a hundred people, including two policemen,
The victim, who escaped to New Delhi last month, lodged a complaint with police there which was transferred to Pune police and a First-Information Report (FIR) was registered against 113 people.
The Vimantal police station arrested a 26-year-old woman in connection with the case on Sunday.
Vimantal police station in-charge Senior Police Inspector Sanjay Kurundkar said, "The minor girl's medical test was conducted in Delhi. She has also given a statement before a metropolitan magistrate."
Police officials said the 16-year-old girl hailed from the Siliguri area near the Nepal-India border.
Her grandmother ran a tea stall frequented by one of the arrested accused. The victim was promised a job at a Pune beauty parlour, where she was brought in Jan 2014.

Monday, April 18, 2016

US politicians support move to sue Saudis over 9/11

Posted By: aftab hussain - 10:51 PM

A bill was backed on Monday that would allow families of  9/11 victims to sue government whose nationals were involved in that attack. The bill was backed by Two leading US presidential candidates, Hillary Clinton and Bernie Sanders,
On Monday, her campaign released a more definitive statement saying families and victims of terror need to “hold accountable those responsible. As president, she’d work with Congress on that end”.Although the Justice Against Sponsors of Terrorism Act, approved by the Senate’s judiciary committee last month, does not specifically mention Saudi Arabia by name, a number of victims’ families have already announced their intention to sue the government in Riyadh.“Obviously we’ve got to make anyone who participates in or supports terrorism pay a price. And we also have to be aware of any consequences that might affect Americans, either military or civilian or our nation,” Mrs Clinton told ABC News on Sunday night. “I support legislation by Senator Chuck Schumer that would allow Americans, including the families of victims of the 9/11 attacks, to use US courts to determine if foreign entities are culpable for terrorist attacks in the United States and seek restitution for the damages and lives lost,” said Senator Sanders.The dispute caused a major rupture in US-Saudi relations and earlier this week Saudi Arabia threatened to pull $750 billion from US economy if Congress approved the bill.

Organization of Islamic Cooperation (OIC) urges India to implement UN resolutions on Kashmir

Posted By: aftab hussain - 9:28 PM
The Organization of Islamic Cooperation (OIC) has called upon India to implement the UN Security Council’s resolutions on Jammu and Kashmir.At the end   recent summit in Istanbul  expressed concern on the indiscrimination use of  Indian forces which  increase the violation of human rights  at Kashmir’s, According to the Foreign Office spokesman, the OIC in the joint communiqué issued at the end of the recent summit,The summit affirmed support to the Kashmir struggle and said it could not be equated with terrorism. 

Great Pyramid of Giza

Posted By: aftab hussain - 2:04 AM

The Great Pyramid of Giza (also known as the Pyramid of Khufu or the Pyramid of Cheops) is the oldest and largest of the three pyramids in the Giza Necropolisbordering what is now El GizaEgypt. It is the oldest of the Seven Wonders of the Ancient World, and the only one to remain largely intact.
Based on a mark in an interior chamber naming the work gang and a reference tofourth dynasty Egyptian Pharaoh Khufu,[1][2] Egyptologists believe that the pyramid was built as a tomb over a 10 to 20-year period concluding around 2560 BC. Initially at 146.5 metres (481 feet), the Great Pyramid was the tallest man-made structure in the world for over 3,800 years. Originally, the Great Pyramid was covered by casing stones that formed a smooth outer surface; what is seen today is the underlying core structure. Some of the casing stones that once covered the structure can still be seen around the base. There have been varying scientific and alternative theories about the Great Pyramid's construction techniques. Most accepted construction hypotheses are based on the idea that it was built by moving huge stones from a quarry and dragging and lifting them into place.
There are three known chambers inside the Great Pyramid. The lowest chamber is cut into the bedrock upon which the pyramid was built and was unfinished. The so-called Queen's Chamber and King's Chamber are higher up within the pyramid structure. The Great Pyramid of Giza is the only pyramid in Egypt known to contain both ascending and descending passages. The main part of the Giza complex is a setting of buildings that included two mortuary temples in honour of Khufu (one close to the pyramid and one near the Nile), three smaller pyramids for Khufu's wives, an even smaller "satellite" pyramid, a raised causeway connecting the two temples, and small mastaba tombs surrounding the pyramid for nobles.

Thursday, April 14, 2016

impact of sales promotion tools on buying behavior

Posted By: aftab hussain - 2:11 AM
Sales promotion is important in marketing. Sales promotion tools are important to customers to know about usage and benefit of product. These tools are advertising, sales promotion (personal selling, public selling and direct marketing, free sample, coupons). It helps the passing on information about the product to customers through product offering. Sales promotion is a short term source to increase the purchase or sales of a product or service. Different advertising offers opportunities to buy a product or services, sales promotion offers reasons to buy now , Behavior intention is measured to be the result of the overall satisfaction that includes the intention to return and intention to suggest.

Free sample:

Free sample are give to customers to try a new product and create new customers. It is a process in which real or followed size product is send to customers to attract more customer towards the product. Free sample is a significant relationship with product testing behavior of customer .The purpose of offer free sample is that the customers check the product and they make intention to purchase it in near future. Free sample is the promotional tool product and services given as a free to a customer for the purpose of development of the company brand. It is the changeable form like coupons, discounting,purchasing along gifts and rebates. Some promotions are related to the monetary and some promotions are related to the non monetary. Non monetary promotion is often used as a free sample like product offered to customer as a gift or free installing of discounting. Non monetary or non price promotion like free sample give small gains and support the quality awareness of the product as compared discounting .It is the opportunity for to try and utilized the product. It is the process of presenting few products to the consumer free of cost, so they can check the consumer behavior and purchase the product near the feature.Free sample is through the different sources like online, mail and by hand. So that they can use their product. Free sample are trial amount of a certain product distributed to customers through so many different ways like handing them in fornt of office building, send them by mail or attach them sample to another different product, marketing manager aware of a product on the base of previous experience of consumer toward product. Thus sending product take place in promotional tools. Free sample refers to before purchasing a product the seller give free gifts or as a sample to check the features of a product and the sellers also took feedback from the consumers and they also try to create interest in buying behavior of a consumer. In others words the marketers give a chance to consumer to try and use the product. Shim observe that a free sample have a great impact on consumer buying behavior while Gilbert and Jackaria said in other words’’ free sample was positively related to immediate sales of that particular” this is true because the seller give  product as a free sample to create positive feels about the product in the mind of consumer, they make an image in the mind of customer so intention to near future purchases.

Tuesday, April 12, 2016

United States (US) and Indians Agree to Share Military Logistics

Posted By: aftab hussain - 11:00 PM

United States (US) Defence Secretary Ashton Carter said on Tuesday India and the United States have agreed in principle to share military logistics, as both sides seek to counter the growing maritime assertiveness of China.
Both sides have agreement on hand but not ready to signing yet, US official urging Indians to sign a logistics support agreement that allows the two militaries to use each other's land, air and naval bases for resupplies, repair and rest."We have agreed in principle that all the issues are resolved," Carter and Manohar Parrikar said after talks with, Carter said that two sides would finalise the text of an agreement in coming week.India has had concerns that a logistics agreement would draw it into a military alliance with the US and undermine its traditional autonomy.

India is keen to access US technology for Modi's "Make in India" plans to build a domestic industrial base, including the defence, and cut expensive arms imports.


Posted By: aftab hussain - 10:06 PM

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