Importance for marketers to understand the cultural impacts on consumer behavior

Culture satisfies needs:

Culture survives to satisfy the needs of the people within a society. It offers order, direction and guidance in all phases of human problem solving by providing tried and true methods of satisfying personal, social and psychological needs.

II. Culture is learned:

Culture is learned through three forms of learning; formal learning, informal learning and technical learning. A firm advertising and marketing communication can influence all three types of culturelearning. It is likely that many product marketing messages enhance in formal learning by the audience with a model of behavior to imitate.

III. Culture is shared:

Various social institutions within a society transmit the elements of culture and make the sharing ofculture. Such institutions are family, educational institutions, mass media. Consumers receive importantcultural information for advertising.

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