Current Affairs

 Sales promotion is important in  marketing . Sales promotion tools are important to customers to know about usage and benefit of product. These tools are  advertising, sales promotion  (personal selling, public selling and direct marketing, free sample, coupons). It helps the passing on information about the product to customers through product offering. Sales promotion is a short term source to increase the purchase or sales of a product or service. Different advertising offers opportunities to buy a product or services, sales promotion offers reasons to buy now , Behavior intention is measured to be the result of the overall satisfaction that includes the intention to return and intention to suggest. Free sample: Free sample are give to customers to try a new  product  and create new customers. It is a process in which real or followed size product is send to customers to attract more customer towards the product. Free sample is a significant relationship with product testing

Since the Sahara Desert makes up nearly 10% of the African continent, the Sahara is often cited as the world's largest desert,   This is not entirely true, however, as it is only the  world's largest  hot desert.  it covers over 9,400,000 square  kilometers  (3,600,000 sq mi), it covers most of  North Africa making it almost as large as  China or the United States, during the  attempt  of  crossing  this deserts many of  travelers  have lose their  life ,  Sahara   desert  start from Red sea in the east and  Atlantic Ocean on the west, the  Atlas Mountains  and the Mediterranean on the north, and the  Sudan  and the valley of the  Niger River  on the south. The Sahara is divided into western Sahara, the central Ahaggar Mountains, the  Tibesti  Mountains,  the  Air  Mountains,   it is the largest Desert of the African continent. Climate and geography of the Sahara The  Sahara  winds can reach hurican level and often give rise to sand storms and dust devils.such t

Culture satisfies needs: Culture survives to satisfy the needs of the people within a  society . It offers order, direction and guidance in all phases of human problem solving by providing tried and true methods of satisfying personal,  social  and psychological needs.     II.              Culture is learned: Culture  is learned through three forms of learning; formal learning, informal learning and technical learning. A firm  advertising and marketing communication  can influence all three types of  culture learning. It is likely that many product  marketing  messages enhance in formal learning by the audience with a model of behavior to imitate. III.              Culture is shared: Various social institutions within a society transmit the elements of  culture  and make the sharing of culture.  Such institutions are family, educational institutions, mass media. Consumers receive important cultural  information for advertising.

WASHINGTON: The US  President Barack Obama says his interview fox News at Sunday that  the biggest mistake of his presidency was a lack of planning for the aftermath of the fall of late Libyan leader Moamer Kadhafi, with the country spiralling into chaos and grappling with violent extremists. According to him  “probably failing to plan for the day after what I think was the right thing to do in intervening in Libya." Since Kadhafi's death, Libya has descended into near-anarchy, ruled by rival militias vying for power while the militant Islamic State (IS) group has gained influence in the country. Obama has repeatedly acknowledged that the United States and its allies could have done more to prevent Libya's descent into chaos following the NATO-backed uprising that led to Kadhafi's ouster and killing in 2011. Obama also sharply criticised British Prime Minister David Cameron and former French leader Nicolas Sarkozy for their roles in the Libya campaign, sayin

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The national park Deosai is located in the north of pakistan, province Gilgit baltistan. It is situated near the Astor district, the name of Deosai refers to the area or land of giants, it is considered to be the 2 nd  land plataue    of the world­­­. It is situated about 4114 meters above from the sea level. The plane is rich of its flora and founa in karakuram. Deosai is accesible from the district skardu.  DEOSAI PLATEAU  : Known for the rolling  grasslands  studded with multicolored flowers, sporadic windstorms, haunting desolation and enthralling wildlife, the seldom visited Deosai Plateau (now a national park & protected area) is located in the southwest-northwest of  Skardu,  at 4,300 meters (14,000 feet) and is the natural habitat of the Great Himalayan  Brown Bear (equal to size of the American Grizzly) & Himalayan Marmots. The undulating slopes of Deosai Plateau domain several summer swamps and a unique replica of Arctic Tundra with many interesting alpine a