Advertising: Any paid form of non-personal presentation and promotion of ideas, goods or services by any identified sponsor. The pages of professional newsletters and magazines are common avenues for advertising information products. Direct Marketing: The use of mails, telephone or other non-personal contact tools to communicate with or solicit a response from specific customers and prospects. Mail shots and leaflets inserted in professional magazines are used to promote information products. Sales Promotion: To give Short-term incentives to encourage the purchase of a particular product or service such as to give discounts to any product over a limited time period. Public Relations and Publicity: Programmers designed to promote and/or protect a company’s image, or those of its products, including product literature, exhibitions and articles about organization’s products in professional or in-house Newsletters. Personal Selling: Face-to-face interactions with cons
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