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A Comparative Study Of Various Advertising Mediums

Chapter 1 1.0 INTRODUCTION “Advertising is paid non personal communication from an identified sponsor using mass media to persuade or influence an audience” advertising is complex because to reach different type of audience diverse type of advertising is required. Brand advertising is for national consumer, which focuses on the development of a long term brand identity and image. Retailer advertising focus on the store where variety of products can be purchased or where services are offered retail advertising. Political advertising is used by Politician to persuade people to vote for them. Directory advertising refers to find out how to buy a product or services. Direct response advertising includes messages directed at retailer wholesaler and professional. Institutional advertising is also called corporate advertising. Public service advertising communicates a message on behalf of some cause, such as stopping drunk driving or preventing child a abuse. (William, John, & Sandra.

Bodies of 85 migrants found along Libyan coast

The bodies of at least 85 migrants who drowned trying to cross the Mediterranean have been washed up near the western Libyan city of Zuwara, a Red Crescent official said on Thursday. Al-Khamis Al-Bosaifi said most of the migrants appeared to be from sub-Saharan Africa, though their bodies were decomposed and it was not clear when they had drowned. A surge in departures from the North African coast towards Italy left hundreds dead last week. Many of the boats are believed to have left from the shore around Zuwara and the nearby city of Sabratha.Hundreds of migrants have died in boat accidents this week amid a surge in departures from the North African coast towards Italy. Al-Khamis Al-Bosaifi said aid workers were still recovering the bodies, many of them women, and that the circumstances in which the migrants died were not clear. A coastguard spokesman in Tripoli said no migrant boats had been intercepted over the past two days, with rougher seas preventing patrols. So fa

What Does Marketer Promote?

Marketers   usually  market ten type of entities, which are as under goods, services, events, experiences, persons, places,  properties ,  organizations , information and ideas, now we briefly discus the following categories, Goods. Bulk of physical goods produced by countries, which include cars, trucks,  televisions , machine tools, cosmetics and various others goods which are physically touchable, Services. As growing economies largely focus on the production of services, services are the activities  which  are paid by the work of airlines, hostels, care rental firms, barbers and beauticians,  maintenance  and repairing people, and accountants, bankers, lawyers, engineers, doctors, software programmers and management consultants. Many market offerings consists of a  variable  mix of goods and services, Events. Marketer  largely  focus on the time base events  e.g trade shows,  artistic  performances and company anniversaries. Sporting events such  as  Olympic , cricket