Current Affairs

LAHORE: The Pakistan Electronic Media Regulatory Authority (Pemra) on Thursday told the Lahore High Court that advertisements of hakeems, black magic and pornography were not permissible under its code of conduct devised in 2015. This was stated in a written reply submitted on behalf of Pemra’s Regional General Manager (Lahore) during hearing of a petition filed by Opposition Leader in Punjab Assembly Mian Mahmoodur Rasheed who challenged levy of PTV fee in electricity bills and exhibition of indecent advertisements, dramas and entertainment programmes on private cable television channels. The reply stated that the allegations levelled in the petition were general in nature as no specific licensee (channel) was identified who allegedly violated Pemra’s code of conduct. “However it doesn’t mean that the electronic media is unfettered and unbridled. Objectionable advertisements are also not permissible under Pemra rules,” the authority said in the reply. Justice Syed Ma

DIFFERENCE BETWEEN INTERNAL AND EXTERNAL TRADE (1)Mobility of factors of production ;Generally speaking ,as compared to the international level of mobility ,factors internally are more freely mobile .in this case of labor, mobility is rather difficult due to the existence of immigration laws .for example the availability of work permits at international level is rather difficult .in the case of capital ,although it is more easily mobile ,but usually one would prefer to the invest in his own country ,inter alia .he feels rather to do so likewise and moreover the Government generally encourages people to invest internally rather than externally .land ,of course ,is virtually immobile at international level and even at an internal level .However ,generally speaking ,other obstacles which exist are e.g. culture ,language and other formalities .Moreover ,free mobility with in the country leads to equality in the costs of production . (2)Problem of conversion of currency: In the case

KARACHI: Three suspected militants were killed in a shootout with the police in Sohrab Goth area of the city late on Thursday night, officials said. They said the area police backed by police commandos, taking action on intelligence reports about the presence of some militants and criminal elements, conducted a raid in Sohrab Goth near the under-construction Bara Market. The raid turned into an exchange of fire. “The police cordoned off the area,” said SSP Malir Rao Anwar. “The armed men in the hideout attacked personnel of our team when they were taking positions. The attack led to retaliation from police which triggered the exchange of gunfire. After an encounter, three militants were killed and two of them were later identified as Iqbal Swati and Shah Muhammad who were associated with the banned Tehreek-i-Taliban Pakistan.” He said that the suspects had long been using the under-construction building as their hideout for night stay and as weapons dump. They were w

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Ziarat  ( زیارت ‎) is the capital of  Ziarat District ,  Balochistan Province   Pakistan . It is a holiday resort, and was the summer residence of the chief commissioner of Balochistan and a  sanatorium  for European troops. It is 8,850 feet above sea level and is located about 125 km from  Quetta . The surrounding hills are wooded and picturesque.  The Khilafat Hills include Ziarat's highest peak, with an altitude of 11,400 feet (3,475 m). Most tourists visit in the summer. Near Ziarat is a  juniper  forest also called sanober, which features the species  Juniperus macropoda . Juniper trees at Baba Khrwari Pakistan’s largest juniper forest is located in this reserve. The ecosystem is of inestimable value for biodiversity conservation. It is also of great ecological significance, providing local, regional, and global benefits. The biosphere reserve is home to the largest area of juniper forest ( Juniperus excelsa ) in Pakistan, covering about 110,000 hectares. It

Bangladesh police shot dead a militant on Wednesday, the fourth killed since a crackdown was launched against suspected militants blamed for a wave of gruesome killings, an officer said. The 25-year-old militant was killed during a gun battle with police in northern Bogra district, where he was suspected of bombing a minority Shia shrine last year, the officer said. Kawser, who uses one name, was the fourth member of the local Jamayetul Mujahideen Bangladesh (JMB) killed since the crackdown on Tuesday. The banned group is blamed for dozens of murders of religious minorities and secular and liberal activists. "Kawser was shot during a gunfight between police and JMB militants under a bridge at Shibganj in Bogra,'' Bogra district police spokesman Gaziur Rahman told AFP. He died on the way to a hospital. "He directly took part in the bomb attack on a Shiite mosque in Bogra last October and we believe he also took part in other killing missions," Rahman sai

Chapter 1 1.0 INTRODUCTION “Advertising is paid non personal communication from an identified sponsor using mass media to persuade or influence an audience” advertising is complex because to reach different type of audience diverse type of advertising is required. Brand advertising is for national consumer, which focuses on the development of a long term brand identity and image. Retailer advertising focus on the store where variety of products can be purchased or where services are offered retail advertising. Political advertising is used by Politician to persuade people to vote for them. Directory advertising refers to find out how to buy a product or services. Direct response advertising includes messages directed at retailer wholesaler and professional. Institutional advertising is also called corporate advertising. Public service advertising communicates a message on behalf of some cause, such as stopping drunk driving or preventing child a abuse. (William, John, & Sandra.