impact of sales promotion tools on buying behavior

Sales promotion is important in marketing. Sales promotion tools are important to customers to know about usage and benefit of product. These tools are advertising, sales promotion (personal selling, public selling and direct marketing, free sample, coupons). It helps the passing on information about the product to customers through product offering. Sales promotion is a short term source to increase the purchase or sales of a product or service. Different advertising offers opportunities to buy a product or services, sales promotion offers reasons to buy now , Behavior intention is measured to be the result of the overall satisfaction that includes the intention to return and intention to suggest.

Free sample:

Free sample are give to customers to try a new product and create new customers. It is a process in which real or followed size product is send to customers to attract more customer towards the product. Free sample is a significant relationship with product testing behavior of customer .The purpose of offer free sample is that the customers check the product and they make intention to purchase it in near future. Free sample is the promotional tool product and services given as a free to a customer for the purpose of development of the company brand. It is the changeable form like coupons, discounting,purchasing along gifts and rebates. Some promotions are related to the monetary and some promotions are related to the non monetary. Non monetary promotion is often used as a free sample like product offered to customer as a gift or free installing of discounting. Non monetary or non price promotion like free sample give small gains and support the quality awareness of the product as compared discounting .It is the opportunity for to try and utilized the product. It is the process of presenting few products to the consumer free of cost, so they can check the consumer behavior and purchase the product near the feature.Free sample is through the different sources like online, mail and by hand. So that they can use their product. Free sample are trial amount of a certain product distributed to customers through so many different ways like handing them in fornt of office building, send them by mail or attach them sample to another different product, marketing manager aware of a product on the base of previous experience of consumer toward product. Thus sending product take place in promotional tools. Free sample refers to before purchasing a product the seller give free gifts or as a sample to check the features of a product and the sellers also took feedback from the consumers and they also try to create interest in buying behavior of a consumer. In others words the marketers give a chance to consumer to try and use the product. Shim observe that a free sample have a great impact on consumer buying behavior while Gilbert and Jackaria said in other words’’ free sample was positively related to immediate sales of that particular” this is true because the seller give  product as a free sample to create positive feels about the product in the mind of consumer, they make an image in the mind of customer so intention to near future purchases.