Monday, April 11, 2016

Importance for marketers to understand the cultural impacts on consumer behavior

Posted By: aftab hussain - 10:52 PM

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Culture satisfies needs:
Culture survives to satisfy the needs of the people within a society. It offers order, direction and guidance in all phases of human problem solving by providing tried and true methods of satisfying personal, social and psychological needs.
   II.            Culture is learned:
Culture is learned through three forms of learning; formal learning, informal learning and technical learning. A firm advertising and marketing communication can influence all three types of culturelearning. It is likely that many product marketing messages enhance in formal learning by the audience with a model of behavior to imitate.
III.            Culture is shared:
Various social institutions within a society transmit the elements of culture and make the sharing ofculture. Such institutions are family, educational institutions, mass media. Consumers receive importantcultural information for advertising.

About aftab hussain

Techism is an online Publication that complies Bizarre, Odd, Strange, Out of box facts about the stuff going around in the world which you may find hard to believe and understand. The Main Purpose of this site is to bring reality with a taste of entertainment

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