Current Affairs

The fundamental and essential part of a Research Report, Thesis Or Dissertation is the selection of the research topic. To choose an appropriate topic for your  MBA Assignment Help , it requires a lot of energy, resources and time. For the great  Help with topic selection come to our expert writers. Before final selection of the research topic, there are numerous factors which need to be taken into consideration. For instance, a research topic should never be too broad nor should be too narrow. Similarly, the topic should be researchable, clear, feasible and compelling. In order to have an idea of different types of research topics related to the field of marketing, a list is given below:  The effects of pharmaceutical dispensing pattern on consumer store patronage  Market entry strategy in an emerging market using country of origin information  Effect of self-placement of habitual buying products on their sales  Impact of brand awareness on consumer/brand loyalty: A study o

To protect the home industries government or regulatory bodies of the countries has impose trade barriers, to provide competitive edge for the home industries. Such type of barriers can decrease the competition for home industries and support to boost the national  industries. In order to shelter the home  industries foreign trade  has been obstructed in various forms they in brief are ·           Prohibition of import or exports ·           Custom duties ·           Quatas ·           Exchange control ·           Preferential treatment ·           Import monopolies ·           Import levies Prohibition of import or exports The government of the country  has set the law to prohibit the import or exports of certain commudities such type of laws are impose to boost the home industries. These laws promote the growth of certain industries in the country. Custom duties Tariffs are considered to be the oldest form of protection, they are imposed on the import and expo

most organizations or business firms has their own accounting system to prepare financial statement, income statement, reports to financial analysts, bills of customers and other type of accounting information. An acounting system consist of entities, personal, devices, and network of softwars. Which are used to make the accounting records and developing accounting information and communicating this accounting information to decision makers. Accounting system often make used in the form of computer, other electronic devices and hand written form,  business  organizations has their own accounting system and includes all of these components. There are specific  acounting system to record the economic activities of the organizations, the recorded data are classified and subtotal the activities within the system,  at the end the economic data are summerized in the reports to provide the information about the over all economic activities to make decisions about  business. Economic  repo

Promotion and Presentation:             Promotion is an important component of the  marketing  mix. Promotional approaches include advertising, direct marketing, sales promotions, public relations and publicity, personal selling, and sponsorship. The design of appropriate communication strategies involves a number of considerations. First decisions need to be made about what is to be achieved. This includes consideration of the target audience, communication objectives and the marketing message. Next, factors associated with the “how” need attention. This involves the selection of communication channels, budget setting and the design of the promotional mix. Finally, it is necessary to measure the outcome of promotional endeavors in order to establish whether the investment in promotion has been worthwhile  (Rowley, 1998). Promotion is all about marketing mix, which is type of communication with  consumer . Promotion may include conducting advertising, sales promotion, publicity a

Research has indicated that brand attributes are recognized as important factors that greatly influence the  consumers purchasing  decision making. For example, there are seven factors that affect consumer brand loyalty toward any brand. These seven factors are brand name, product quality, design, price, promotion, Store environment and service quality. Brand Name: Prominent brand names disseminate the information about product features, benefits than non famous brand names (Keller, 2003). There are numerous brand names available to  consumers in the market . But consumers just trust major famous brands. Theses well known brand names designs may attract consumer to purchase and inclined people for purchase again in future and price related switching behavior. Product Quality: Product  quality encompasses the features and characteristics of product or service that bear on its ability to satisfy stated implied need. In another way product quality can be defined as “fitness for

Advertising: Any paid form of non-personal presentation and promotion of ideas, goods or services by any identified sponsor. The pages of professional newsletters and magazines are common avenues for advertising information products. Direct Marketing:  The use of mails, telephone or other non-personal contact tools to communicate with or solicit a response from specific customers and prospects. Mail shots and leaflets inserted in professional magazines are used to promote information products. Sales Promotion: To give Short-term incentives to encourage the purchase of a particular product or service such as to give discounts to any product over a limited time period. Public Relations and Publicity: Programmers designed to promote and/or protect a company’s image, or those of its products, including product literature, exhibitions and articles about organization’s products in professional or in-house Newsletters. Personal Selling:  Face-to-face interactions with cons

financial statement is used by outside decision makers, outside decision makers thoroughly analyze, interpret the outcomes of the business and make decision for their investment, most of the outsiders decision makers interpret the companies performance one by one, selecting the companies for future investment, every investor wants to secure his or her savings therefore before investing in any company they check the financial statement and invest in such a platform that they increase their earnings. financial statement are designed in such a form to meet the needs of creditors and investors. the creditors or investors are concern to solvency and profitability of business organization.the creditors are looking that how much the firm or business have ability to pay its debts as they come dues,         the creditors invest in such a firm which has the ability to pay the dues in the limited time frame. while insolvency can create a negative image in view of creditors and investors.if the b

Management  is the process of organizing, accomplishing and achieving the business objectives by the coordination of people and using the available resources effectively and efficiently. Management comprises of planning, organizing, staffing, leading or directing and controlling. To achieve the organizations goal managers or regulatory bodies fully utilized the human resource, finance, technology, natural resources, and academic discipline.          Management is often included as a factor of production along with‚  machines , materials, and money. According to the management guru( Peter Drucker 1909-2005), the basic task of management includes both marketing and innovation. Practice of modern management originates from the 16th century study of low-efficiency and failures of certain enterprises, conducted by the English statesman (Sir Thomas More 1478-1535).      Management consists of the interlocking functions of creating corporate policy and organizing, planning , controlling, and

Successful brands are one of the most considerable ways to achieve  competitive advantage  for a company. Moreover, one of the major components of company is to hold on to its current customers and make them loyal toward the brand. To comprehend the relationship between brand antecedents and brand loyalty is one of the major challenges for twenty first century brand  manager . Instead of purchasing one brand consumer have option to choose one brand among numerous brands within a product category. However present study investigates that the impact of taste,  promotion and presentation  on brand loyalty, although the promotion is one of the major factor among seven factors, however taste and presentation is micro level factors.  The research reveals that product quality plays a major role to convert consumer from random customer to  brand loyalcustomer . Additionally brand loyalty varies from country to country. It is because those countries which are developed and having high per  c

Business  performance does not depends upon how well you operate your business, you can expect to lose  because of some factors .to start business you first plan and raise capital according to the business width and calculate the exact cost of capital and try to consider the following factors to avoid lose. there are allot of factors which incur  business  loses. before starting a business one should keenly observe the market forces which incur business lose and search the following factors which will be helpful to keep you away from loos. Capital To avoid lose you first estimate the total cost which used to start the business, as we know that capital is the most important ingredient to start the business. A  business  does not survive if you have capital deficit, so it is suggested that before starting a business you should collect the estimated budget. Each business need estimated capital to continuous survival of business, to meet its expenses and pay for day to day activi

Marketing  is the process of identifying, understanding and meeting the needs of human and society.  Marketer targeted  the customers and segmented the market to understand the  behaviour  of customers and advertising product value to a customer. Marketing create link between the society’s material requirement and it economic pattern of responses. One of the shortest definitions of marketing is '' understanding and meeting the needs of profitability'' customer did not able to locate some of the items they desire most. Marketers survey various areas to identify the desired one, through surveys and questionnaires marketers come to know about the customers’ needs.                      The American association offers the following formal definition of marketing ''marketing is an organizational function and a set of process for creating, communicating and delivering value to customer and for  managing customer’s  relationships in ways that benefits the orga

"financial management is  concern  with the acquisition, financing, and  management of assets with some overall goal in mind" to achieve the business goal decision makers set up the plan that how they can manage the available resources and keenly observe the resources,  efficiently  utilization of  resources  provide handsome return in the form of profit. manage the budget for overall production of the firm, misuse of finance may also cause a problem for the  continuous  survival of business. the decisions of  financial  management can be divided into three major areas, the investment, financing and management decisions. investment decision it is the most important of the firms three major decisions, the most important to determine firm investment   and the total amount of assets needed to held by the firm. imaginate the firms  liabilities , owners equity and the total assets of the firm, how much of the firms total assets should be devoted to cash or to inventory,d