Current Affairs

An advertising strategy is a plan to reach and persuade a customer to buy a product or a service. The basic elements of the plan are: 1)       The  product itself and its advantages 2)  The customer and his or her characteristics,  3)  The relative advantages of alternative routes whereby the customer can be informed of the product, and  4)  The optimization of resulting choices given budgetary constraints.  In effect this means that aims must be clear, the environment must be understood, the means   must be ranked, and choices must be made based on available resources. Effective product assessment, market definition, media analysis, and budgetary choices result in an optimum plan—never the perfect plan because resources are always limited. DEVELOPING THE STRATEGY Positioning Statement Formal advertising strategies are based on a "positioning statement," a technical term the meaning of which, simply, is what the company's product or service is , how it i

A court has jailed two teachers in southern Bangladesh for making derogatory comments about Islam and Prophet Muhammad (Peace Be Upon Him). Magistrate Anwar Parvez told The Associated Press the case began when students at Hijla High School in Bagerhat district complained that the assistant teacher of a science class on Sunday dismissed the Holy Quran as the word of Allah and said there was no heaven. Parvez said Tuesday that a mob including students, parents and villagers attacked the teachers who belonged to a small Hindu community with sticks, forcing them to lock themselves in a room until police intervened. The magistrate said the assistant teacher pleaded guilty to publicly insulting a religion, and both he and the school's head teacher were then sentenced to six months behind bars.

Consumer  is a person who desires needs and requires marketing components in their capacity as buyer. Conventionally marketers are defined to have the ability to control the  behavior of customers,  but actually they have neither power nor information for that. Marketers may be influence their buying behavior but not control . Consumer behavior is study of individual groups or organization and the processes they use to select, save and dispose of product, service, idea or experience to satisfy needs and the influence that these processes on the consumer and society. It includes and made up of elements from psychology, sociology, Social anthropology and economics. It endeavors to understand the buyer decision making process both individual and in groups  consumer behavior  study is based on  consumer buying behavior with the consumer planning the three separate roles of user payers and buyers. Consumer Behavior focuses on how customer decides what to buy, when to buy, why to

TO Download Form Click Here  Last Date for Application Submission is :    Thursday, 5th May 2016 Test Date :    Will be Announced Soon Contents Weight-ages Posts Computer Knowledge English Gen. Knowledge (Pak. Studies, Current  Affairs) Typing (30 WPM) Essay Writing Police Communication Officer / Specialist 40% 20% 10% 10% 20%

New Delhi  is the  capital  of  India  and seat of the executive, legislative, and judiciary branches of the  Government of India . It is also the centre of the  Government of the National Capital Territory of Delhi . New Delhi is situated within the metropolis of  Delhi  and is one of the eleven districts of Delhi   National Capital Territory . The metropolitan area has population of around 23 million and city population is around 11 million. New Delhi is all at once chaotic and calm, a complicated city where cows often wander the shanty-lined streets. The 17th century Red Fort is a mass of domes and turrets, while Chandni Chowk is an exercise in friendly haggling . The foundation stone of the city was laid by  George V, Emperor of India  during the Delhi Durbar of 1911 .  It was designed by British architects,  Sir Edwin Lutyens  and  Sir Herbert Baker . The new capital was inaugurated on 13 February 1931, by  India's Viceroy   Lord Irwin . Calcutta  (now  Kolkata ) was t

PUNE: A 16-year-old girl, who claimed to have been brought to Pune from West Bengal on the pretext of a job, alleged she was tortured and forced into prostitution for the past two years, during which she was raped by over a hundred people, including two policemen, The victim, who escaped to New Delhi last month, lodged a complaint with police there which was transferred to Pune police and a First-Information Report (FIR) was registered against 113 people. The Vimantal police station arrested a 26-year-old woman in connection with the case on Sunday. Vimantal police station in-charge Senior Police Inspector Sanjay Kurundkar said, "The minor girl's medical test was conducted in Delhi. She has also given a statement before a metropolitan magistrate." Police officials said the 16-year-old girl hailed from the Siliguri area near the Nepal-India border. Her grandmother ran a tea stall frequented by one of the arrested accused. The victim was promised a job at a Pune beau

A bill was backed on Monday that would allow families of  9/11 victims to sue government whose nationals were involved in that attack. The bill was backed by Two leading US presidential candidates, Hillary Clinton and Bernie Sanders, On Monday, her campaign released a more definitive statement saying families and victims of terror need to “hold accountable those responsible. As president, she’d work with Congress on that end”. Although the Justice Against Sponsors of Terrorism Act, approved by the Senate’s judiciary committee last month, does not specifically mention Saudi Arabia by name, a number of victims’ families have already announced their intention to sue the government in Riyadh. “Obviously we’ve got to make anyone who participates in or supports terrorism pay a price. And we also have to be aware of any consequences that might affect Americans, either military or civilian or our nation,” Mrs Clinton told ABC News on Sunday night.  “I support legislation by Senator Chuck

The Organization of Islamic Cooperation (OIC) has called upon India to implement the UN Security Council’s resolutions on Jammu and Kashmir. At the end   recent summit in Istanbul  expressed concern on the indiscrimination use of  Indian forces which  increase the violation of human rights  at Kashmir’s, According to the Foreign Office spokesman, the OIC in the joint communiqué issued at the end of the recent summit, The summit affirmed support to the Kashmir struggle and said it could not be equated with terrorism.  

The  Great Pyramid of Giza  (also known as the  Pyramid of Khufu  or the  Pyramid of Cheops ) is the oldest and largest of the three  pyramids  in the  Giza Necropolis bordering what is now  El Giza ,  Egypt . It is the oldest of the  Seven Wonders of the Ancient World , and the only one to remain largely intact. pyramide Based on a mark in an interior chamber naming the work gang and a reference to fourth dynasty   Egyptian  Pharaoh  Khufu , [1] [2]   Egyptologists  believe that the pyramid was built as a tomb over a 10 to 20-year period concluding around 2560 BC. Initially at 146.5 metres (481 feet), the Great Pyramid was the  tallest man-made structure  in the world for over 3,800 years. Originally, the Great Pyramid was covered by casing stones that formed a smooth outer surface; what is seen today is the underlying core structure. Some of the casing stones that once covered the structure can still be seen around the base. There have been varying scientific and al

Sales promotion is important in  marketing . Sales promotion tools are important to customers to know about usage and benefit of product. These tools are  advertising, sales promotion  (personal selling, public selling and direct marketing, free sample, coupons). It helps the passing on information about the product to customers through product offering. Sales promotion is a short term source to increase the purchase or sales of a product or service. Different advertising offers opportunities to buy a product or services, sales promotion offers reasons to buy now , Behavior intention is measured to be the result of the overall satisfaction that includes the intention to return and intention to suggest. Free sample: Free sample are give to customers to try a new  product  and create new customers. It is a process in which real or followed size product is send to customers to attract more customer towards the product. Free sample is a significant relationship with product testing

United States (US) Defence Secretary Ashton Carter said on Tuesday  India and the United States have agreed in principle to share military logistics, as both sides seek to counter the growing maritime assertiveness of China. Both sides have agreement on hand but not ready to signing yet, US official urging Indians to sign a logistics support agreement that allows the two militaries to use each other's land, air and naval bases for resupplies, repair and rest. "We have agreed in principle that all the issues are resolved," Carter and Manohar Parrikar said after talks with, Carter said that two sides would finalise the text of an agreement in coming week. India has had concerns that a logistics agreement would draw it into a military alliance with the US and undermine its traditional autonomy. India is keen to access US technology for Modi's "Make in India" plans to build a domestic industrial base, including the defence, and cut expensive arms imports

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