Yesterday, I came across an article at Search Engine Land where a few words from Google’s John Mueller made me shocked. “It is best you nofollow links in stories you write”. Here, Mueller meant guest posts by STORIES. So what does it mean? Is Google preparing any scary update against guest blogging? This is the hot discussion which is circulating among blogosphere now a day. According to Google, when you write guest posts and build links to your blog or website, it is an unethical attempt, because you recommend your content by your own to Google for ranking it. Google aims to rank content based on quality and this metric is calculated by inbound links to the concerned content. It is commonsense that when your content delivers value, people surely link to it and this is what Google considers for generating SERP results. In Google’s eyes, guest blogging is as unethical as spamming . When someone spams a source, the purpose of this attempt is to build backlinks. You build similar ba
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