Current Affairs

Promotion and Presentation:             Promotion is an important component of the  marketing  mix. Promotional approaches include advertising, direct marketing, sales promotions, public relations and publicity, personal selling, and sponsorship. The design of appropriate communication strategies involves a number of considerations. First decisions need to be made about what is to be achieved. This includes consideration of the target audience, communication objectives and the marketing message. Next, factors associated with the “how” need attention. This involves the selection of communication channels, budget setting and the design of the promotional mix. Finally, it is necessary to measure the outcome of promotional endeavors in order to establish whether the investment in promotion has been worthwhile  (Rowley, 1998). Promotion is all about marketing mix, which is type of communication with  consumer . Promotion may include conducting advertising, sales promotion, publicity a

Cyclone Roanu struck the Bangladesh coast on Saturday killing six people and forcing hundreds of thousands more to flee their homes as the storm unleashed strong winds and heavy downpours. Authorities took more than 500,000 people into shelters as the cyclone made landfall just after noon local time, packing winds as strong as 88 kilometres per hour. “It has struck the southern coastal areas of Barisal and Chittagong with a wind speed of 62-88 kilometres per hour,” Omar Faruq, a government meterological department official told AFP.

Research has indicated that brand attributes are recognized as important factors that greatly influence the  consumers purchasing  decision making. For example, there are seven factors that affect consumer brand loyalty toward any brand. These seven factors are brand name, product quality, design, price, promotion, Store environment and service quality. Brand Name: Prominent brand names disseminate the information about product features, benefits than non famous brand names (Keller, 2003). There are numerous brand names available to  consumers in the market . But consumers just trust major famous brands. Theses well known brand names designs may attract consumer to purchase and inclined people for purchase again in future and price related switching behavior. Product Quality: Product  quality encompasses the features and characteristics of product or service that bear on its ability to satisfy stated implied need. In another way product quality can be defined as “fitness for

Yesterday, I came across an article at Search Engine Land where a few words from Google’s John Mueller made me shocked. “It is best you nofollow links in stories you write”. Here, Mueller meant guest posts by STORIES. So what does it mean? Is Google preparing any scary update against guest blogging? This is the hot discussion which is circulating among blogosphere now a day. According to Google, when you write guest posts and build links to your blog or website, it is an unethical attempt, because you recommend your content by your own to Google for ranking it. Google aims to rank content based on quality and this metric is calculated by inbound links to the concerned content. It is commonsense that when your content delivers value, people surely link to it and this is what Google considers for generating SERP results.  In  Google’s eyes, guest blogging is as unethical as spamming . When someone spams a source, the purpose of this attempt is to build backlinks. You build similar ba

TO CHECK RESULT CLICK HERE

WASHINGTON: Hillary Clinton on Thursday blasted her likely general election rival Donald Trump as a “threat” to US democracy and declared him unqualified to be commander in chief. “The threat that Donald Trump poses is so dramatic to our country, to our democracy and our economy,” the former secretary of state told CNN in a live interview. Asked directly whether she believes the celebrity billionaire and presumptive Republican nominee is qualified to be president, she said: “No, I do not.” Clinton pointed to Trump's recent comments on being willing to meet with North Korea's leader, whom she labeled a “despotic dictator,” suggesting the United States pull out of Nato, or allowing certain allies to have nuclear weapons. Such positions are “dangerous,” she said, adding that the volume of Trump's provocative and alarming statements since he launched his presidential campaign, including his call for a ban on all Muslims entering the United States, suggest he is not ma

View Karachi Board result 2016 from all educational boards. Karachi Board consists of BSEK and BIEK.  Karachi Secondary Board aims to provide enlightened education and examination services to the nation. BSEK is striving hard to take measures/steps to improve the quality of education in the city. Karachi Board arranges workshops and seminars for teachers for proper paper setting techniques. BSE Karachi arranges workshops and seminars for teachers to improve quality of assessment of scripts. Karachi Board result shows the high standard of education in the city. BSEK Results for matriculation classes are announced in March every year.  The Intermediate Board Karachi was established as separate entity in 1974 through the "Sindh Boards of Intermediate and Secondary Education amendment act No. 20 of 1973. BIEK has the power to organize, regulate, develop and control Intermediate Education. The controlling Authority of the BIE Karachi is the Governor of Sindh or his nominee. The Chairm